By Jorian Lewke
The biggest ethical flaw within today’s main stream media is simply in what they cover. I listen to a variety of podcasts and other news outlets that are away from the main stream, and I hear about things that I cannot believe are not national news stories. Rachel Maddow, for example, has been continuously covering stories of trains carrying oil derailing and blowing up in various places, including throughout the US and Canada. There have been 10+ in just the past few months, and fatalities have been high in Canada, but thankfully, no one has been killed from these in the US. These oil trains are derailing and blowing up like bombs, then burning for days and contaminating the area, with the likelihood that people will begin to be injured or die if this keeps happening, and yet I haven’t heard anything about it in main stream media. I understand that ratings matter and they have to figure out how to keep people watching, but I think that leaving stories like this untold only perpetuate their possible devastation.
In 2012 the US government asked google more than 31,000 times to remove things from the web. This of course was against googles code of ethics and refused. The government also asked the to hand over personal information on their clients without a warrant, this of course is against the constitution, it seems the NSA hasn’t read the whole thing yet. While the NSA and Googles legal battles are still on going, it isn’t looking good for Google and it looks like they will have to hand over they personal information of their customers but so far it seems they will not have to remove anything from the internet.
BY JP Michelsen
The tittle of my magazine is “What They Didn’t Teach You” and it is an online compilation of informational articles about the things that we need to function in society, but are never subjects taught in schools. For instance, almost everyone I know had never been taught formally how to file their taxes (probably a useful skill) so there could be articles on how to do this, but also ideas of how best to go about filing your taxes and the ways in which you can try to get the best refund from the government. This is only one example.
Some potential first articles could be:
- How to rent a car
- How to apply for a loan
- How to file your taxes
- The pros and cons of health insurance
- How to create a budget
The five potential advertisers would be:
- Any type of investment firm
- Wells Fargo Bank
- Bic pencils
The cover of the first issue would be a student in his/her graduation attire with a textbook of multivariable calculus in one had and a tax return form in the other. He clearly has no idea what he’s doing in the real world and is just realizing that everything he learned in school was almost completely pointless and useless.
When I was in elementary school there was an online game called “Runescape.” I’m sure the game is still just as huge if not bigger than it was back then. Nearly every boy in my grade played to varying degrees, and there were only a few who didn’t participate at all. Most of us spent anywhere from 3-5 hours playing the game as soon we got home from school. The game allowed us to communicate and continue to be together, even when we were at home. It got to the point that most of us would do our homework while we were sitting at the computer playing this game. It became the most substantial portion of my life for a long time. This went on for about 2 years until we got into middle school. The fact that it was middle school changed nothing, our school was k-8, but people just naturally started to drift away from the game. Until there was no one left playing. No one really did anything except get bored. Also many of us started to find other interests that didn’t have time for that excessive amount of time wasted on video games.
BY JP Michelsen
Jana Winter was involved in a case that had to do with the Aurora movie theater. She had written a piece with an anonymous source about the incident. The prosecution in the case against James Holmes used the argument that in order for the trial against Holmes to be “fair” the identity of the anonymous source had be divulged to the court. To which Winter’s response was “if a reporter cannot protect the anonymity of their sources, people are not going to tell them things.” I absolutely agree with Winter on this matter. There are people who want to help do the right thing and make this world better, but may face repercussions if others knew what actions that individual has taken. Anonymous sources can only help get information to the public form people who cannot be disclosed.
BY JP Michelsen
The old spice commercials with Terry crews, use both “Beautiful People” and “Repetition” tactics to sell old spice. Terry Crews is an icon for being extremely muscular and having a very refined ability to move his pecs individually. They used Terry Crews in quite a few advertisements, some of which are in the video attached. The repetition of this icon doing crazy things with his shirt off was extremely effective as an advertisement, because one it caught and held the audiences attention, but also because it was funny enough for people to go and show their friends and have a conversation about it. The combination of Repetition and Beautiful people as propaganda techniques is fairly common. There is Flo for Progressive, the Geico Gecko, Tony the Tiger for Frosted Flakes, and the list goes on and on. This combination works because it puts a face to the brand name and tries to force people to associate and relate to this person on the other side of the screen, which is much easier than trying to make a person relate and associate themselves with a product such as Old Spice Body Wash.
BY JP Michelsen
There are a select few in the media industry, if any, who are truly ethical. I can speak only of what I know of how the media functions in the United States, but here everything is done with money. When money is involved in any form (i.e. jobs, promotions, bonuses, literal currency) whoever has the money holds power over the paid individual. Everyone has their own agenda, even things like social media, and usually that agenda is to have a successful business. To do this they need to make money. Unfortunately when the only real incentive is money, ethics seem to go right out the window. A phrase that may capture the essence of my point would be, “if you aren’t cheating, you aren’t trying.”
BY JP Michelsen
My media literacy has definitely changed over the course of this class. I always bought into the façade that people involved in the news would be absolutely trustworthy, but I now can realize how that is an impossibility. This class has made me much more suspicious of the hidden agendas behind the smile on the screen and showed me just how greedy most of the world is. Money dictates everything and with enough of it you can make enough people say that 2+2=5; someone may just actually begin to believe it. He who controls the media, controls the world.
By: Lyndsey Guida
This case, called Bland V. Roberts, deals with an issue between Facebook and Linkedin. The issue was that employees were getting fired for liking the page of their bosse’s opponents. Six employees were fired, and sued because it disrupted their first amendment right. The supreme Court also ruled their termination unconstitutional. I think that a job’s involvment with an employees facebook shouldn’t be used against the employee, or punished for what they mention or use on a social media site because it does interfere with the first amendment right. Unless it’s harmful to the company or anyone individually, it shouldn’t be used for termination reasons.
By: Lyndsey Guida
This McDonalds ad uses the “bandwagon” technique because it is encouraging everyone to take part with them, in which they’ve served billions of people. They’re appealing to the masses who take part in their companies products.
Proactiv is a very common company that uses the “beautiful people” technique to represent their product. Proactiv is known for always using celebrities to display their “progress” with proactiv so other regular members of their audiences can look up to them and find it more believeable.
By: Lyndsey Guida
Media ethics – are there any in today’s world of media? Personally, I think the ethics are becoming slimmer and slimmer with each new advancement in the world of media and technology. I feel like the world of media is one big boxing fight – everyone apart of the media is taking jabs at one another to get ahead. When I look at the media, I don’t see it as a way to inform and educate the public, but more as a business for certain products, ideas, and companies to get ahead. I don’t find our media in this day and age very ethical at all. It sad, and it’s even worse to know it’s not getting any better.
By: Lyndsey Guida
Journalism 2 has definitely made me aware of the importantance of media literacy, and how it affects our daily lives. I now see the media as an important tool, but also as a weapon of manipulation. I feel like the media does more harm than good, and it’s values are more focused on the benefit of companies rather than the public. I’ve learned that the first amendment right is constantly a controversial aspect of the media in terms of if it is actually respected, or ignored. I’ve also become more aware of how media messages affects the impact of media, and how we’re living in an era where it conveys more negative behaivors and ideals rather than positive. There are so many aspects of the media that goes unnoticed or uncared for. This class has taught me how to interpret the media in a poisitive and beneficial way to my education so that my views arent misconstrued or falsified by the negative aspects of the media. I can better my education through the media after this class and will grow as a student of media literacy.
By Cheyenne Rada
Description: 2This video uses music and pictures to show how media influences us in our everyday lives. She explains not only the terms but also she further explains the effects.
Quiz Question: Social Learning
Answer: People learn by observing
By Cheyenne Rada
I’ve definitely used the Internet to shop before. But my brother has become addicted to online gaming such as destiny and other multiplayer online games. He’s very aggressive and doesn’t take anything lightly. For a while he also had trouble distinguishing fantasy from reality. He spends all of his time and money recreating or creating scenes from these games and related movies. It’s very unhealthy and has led to his anti-social behavior, aggressive nature, and heavy weight. He hasn’t stopped but my parents are working with him to get out of the house more which seems to ne helping a little bit but not always.
By Cheyenne Rada
Privacy was violated when a Princeton student had taken explicit photos of another student while he slept. The article goes into more detail about the case and arguments in it. It also further sets the stage for the incident and actions to be taken in the future. Unfortunately cases like these occur all the time.
By Cheyenne Rada
I believe media ethics in media are all screwed up. I am sure that a handful of TV personalities are trying their best to report the truth but fact is that they’re still putting their opinions into the article. Also a lot of the time people in media don’t portray positive images. Majority of the time images are negative because people are obsessed with knowing everything that is going wrong in society. People want to know what to fear. But because of that desire for knowledge, they become afraid. Their own desires are playing against them. Since that’s all they choose to view and that’s all the media is willing to portray It’s the only exposure people have to the outside world. Their perfect bubble is burst every night with news of the atrocities occurring all over the world. The fact is that they still won’t be able to find out everything because there’s just way too much. With the emergence of world news people have even less of a chance to see everything. But also because there are too many issues newscasters and producers have to pick and choose which news to show.
By: Alexandria Sellers
- Hopefully Helpful
- Concept: The magazine is directed by younger individuals and aims to not keep anyone away.
- Readers – Age group” Approx. 18-24
- College students and those interested in life after high school
- Other magazines with the same demographics and ideas are directed by people long out of college and above the age. This one is written by the age group and demographic it is intended for.
- Five advertisers:
- Online Education
- Job Search Engines and Advertisements
- Vocational Training
- Housing Advertisements
- Rental Advertising
- Five articles you might include:
- Life After High School: The Pro’s and Con’s of College
- University vs Community College
- It’s Not the Apocalypse: Dropping Out of High School
- Is it Better to Wait? Working Before College
- Is College for You? Other Options
- Describe the cover of your premier issue:
- A galaxy print with the Earth visible in the center of the page. The name of the magazine along the righthand edge with the article title “A Universe of Possibilities” in bold print along the top.
By: Alexandria Sellers
The techniques use in this ad are: appeal to prejudice and beautiful people. These are used in the implication that women aren’t good at anything and men don’t do anything wrong, or men are better than women. And for beautiful people it is the well dressed people in the ad.
By: Alexandria Sellers
What ethics? I find there to be little ethics actually used. I do find PR to be doing astoundingly well. But there have been so many cases of lies and abuse among journalists and news sources that I find it hard to believe in the use of ethics in the media.
By: Alexandria Sellers
I have learned more about the subconscious effects of media in various forms. I do not view media any differently than when the class began. If anything my views were reaffirmed, due to the scientific evidence presented. I do however understand the evolution of media better. I know actually have knowledge of the development of the media into what it is today.
By: Manuel Jaimes
How Social media is affecting teens
Description: Researchers suggest that the impact that social media has on teens is an emotional one; they ask kids and teens some questions regarding their use of social media to see how it has impacted their lives.
Chapter 2: Media impact
Quiz Question: They mention that there are many values that were communicated in shows like ‘American Idol’, etc. What is the number one value that each show and every social media consumer have in common?
Answer: Fame is the number one value
Journalism 2 had indeed affected my level of media literacy this year. I now am aware how Fox News station has a pattern for not sharing 100% real truthful news. I am not really or never really have been a big news watcher, but during the time of this class and learning the different qualities you want to look for in a journalist or in becoming one, I now know what is correct and what is not acceptable. I would also have to say I do and don’t see media in the same way after this class. Yes the media is still I believe the reason for many of todays problems in society, especially when it comes to the younger generations. But I can also say now I do see how the media goes about things with a motive when it comes to news and media messages and media impacts. It seems as they want to always state the message they are trying to get across, but in a way that leaves the audience to think somewhat like them. Hopefully Myself and the rest of my classmates will continue to spread awareness and be the change this world needs.
By: Karissa Louie
This class made me more aware of the media in general and how it influenced both our past and present. It taught me not only the history and background of all types of modern media- but focused on how it affects us in this modern world and in our everyday life, as well as the challenges media faces. It brought to my attention how journalists are held to a high standard of media ethics, yet sometimes do not always uphold these values. In addition, it made me realize the sway advertising via media can have on us in our daily lives. Now that I am aware of these things, I realize the importance of finding reliable media sources to get my information from as well as checking these facts, even if it may seem reliable. It is my responsibility as a reader to know the entire story (both sides) to be fully informed of all the facts- if I want to form an opinion in a certain topic.
By Hoa Ha. This quarter ended so fast, in these three months I have learned more about what I wanted to do as my major than the previous two years. This Mass Communications class started out with a bang. One of the aha moments happened within the first two weeks. We saw a video “Smartphones and Dumb people.” This video showed me how attached we are to technology and the idea of face-to-face communication is disappearing. There was also the chapter on advertisement, that I liked and learned a lot from. I learned, how much it cost to put your ads in a Super Bowl and why it cost so much. I also learned about product placement and started to notice it in movies that I had watched prior to taking this class. A while back, I was skimming through channels on my TV and stopped at Men In Black 3. There was a scene where the alien dropped a pack of Rolaids, the scene last no more than 10 seconds but, it did not fit in with the plot of the movie what so ever. Finally the chapter on Radio. This was the chapter that I did my presentation on. One of the aha moments was the 1938 broadcast “The War of The Worlds”. This broadcast occurred on Halloween in 1938. Orson Welles was narrating H.G. Welles novel “The War of The Worlds” and people in New Jersey thought that aliens had arrived on Earth for real. This was because the audience had missed the first 45 minutes, this led to panicking, which led to havoc. Overall, I really enjoyed this Mass Communications class. My views on media have changed. When I use the radio now, I know that the radio use to used as a family event, where family members would gather around and listens to the same thing. After that, they would then share the information with others. I feel that this is something that we don’t do anymore. We are all separated by the individual devices that we own. Even at the dinner table we are on our devices. Face-to-face communications, just isn’t as prevalent as it was; prior to the wave of new technology. I have learned a lot about technology and communication theories this quarter. I thoroughly enjoyed this class, I will take in the material that I learned in this class and use it in the future. Thank you, professor for the great quarter.
By Manuel Jaimes
This class was really great one of the things that stuck out the most was the fact that many students in the class had different perspectives and opinions, but still managed to listen to one another. Even though they didn’t change their opinion on a particular subjects students understand why some viewed topics differently. The group of students the class had was great and it was great learning their personal point of views.
Even though I don’t watch a lot of TV news station it was interesting to see the video in class that showed how Fox news stating that they are fair and balance but in reality they are not. Its amazing how a news station have great impact on the way citizens view particular topics.
One of my favorite chapters in the book was the chapter on Radio. This was the most interesting to me because not only did I have to present this chapter to the class but because I learned so much about the radio from the past and the radio of the future. It was interesting to see how radio station made profit and also to find out which type of radio station were the most popular.
I really enjoyed this class I learned so much and definitely view media very differently then when I first entered the classroom.
by Alena Naiden
- The researchers in the People’s Choice study found that the main effect of the political campaign was only reinforcement of the attitude and views people already had.
This finding took me by surprise! It means that all these debates and discussions don’t work as persuasion tools; in my eyes, it makes them almost useless! People watch them only to strengthen their own views, there is no conversation going, and it is really sad.
- 60,2 billion of dollars is the revenue U.S. National Advertising Media receive from direct mail (or junk mail), and it is typically is a 1-2% response rate.
The way of advertising I personally hate so much is the favorite way for advertisers because it is measurable and allows them to use different formats. Moreover, it seems like it brings more money than other types of advertisement! I’m so surprised it still works at all, because I feel only irritation getting flyers or coupons!
- Articles published in magazines are expected to be more accurate and precise comparing to those in newspapers due to milder deadlines in the first type of periodicals.
It does make sense, but I’ve never thought about it before and viewed both types of media equally. Now, I’m inclined to pay more attention to magazines.
I learned many things in this journalism but by far the most important thing is learning how to be media literate in the eight medias and their histories. Media literacy is defined as the ability to understand and make productive use of the media. In our class we went into the extensive and complex history behind the main eight medias and by learning them our ability to be more media literate will stay with us as we question and use these medias in a positive way throughout our lives. I definitely view media in a different way, especially in the news and the many ways we can be tricked by peoples abuse of the internet. I have also known about The First Amendment most of my life but I never understood the libel and slander issues that are so predominate in many recent court cases. By learning the history we are better suited against future issues and can better understand how our digital age operates.
By Armen Vardanian
The most interesting thing I learned from JOUR2 class was the understanding of how media affect the audience in a different way. By learning the aspects of media theory, research and its analysis, I was able to discover the biggest insights that improved my level of media literacy. The evolution of media effects flow theories allowed me to form an opinion about media impact on audience and the changes on its behavior.
The class helped me to change my views in areas of mass media industry such as Public Relations and Advertising. In the past I did not know much about Public Relation profession, because I have never interacted with this part of the industry. It was interesting to learn how the Public Relation trade was born and evolved into professional industry, and how Public Relationship practitioners use variety of tools to reach public. I was also greatly influenced by the information in the textbook on how the Advertising companies are able to influence consumers into buying certain products and how these companies use target marketing process.
By Stephanie Lopez
I am honestly so thankful for taking this journalism class. It opened my eyes to the many aspects of the field. I now consider myself a lot more media literate than I was before I joined the class. My personal favorite findings of the course include learning about the advertising, music, and film industries because they are what most interest me outside of the classroom setting. The realization that mass media engulfs us in every day life and becoming more aware of its influence on society and individuals made for an incredibly eye-opening experience. My understanding of the impact of media and the First Amendment has skyrocketed since the beginning of the course. I am much more aware of the myriad of ways the media has an effect on us, especially in the modern world as the digital age is still thriving. I loved the way the class worked and although I did not participate in class discussions as much as most of my fellow classmates did, I learned a lot and took in so much new information and perspectives about the different kinds of media and the ways people perceive them.
luv u dada
By Kris Giguere
I’ve never been naive to the tricks of the journalism trade, but being a student of journalism has really opened my eyes to the vast and esoteric landscape of such a seemingly simple field. Learning about journalism, especially through the development of its multimedia practices, has really let me in on what it actually takes to become and manage something so complicated. I’ve learned plenty of do’s, but I’ve also taken home a host of don’ts, and I think knowledge and observation of these two sides is key to understanding how the gears of something so complex turn.
Not only did we cover the policies and practices of journalism, but we correlated that to how these standards were amended through the years. It was interesting to read about tales of revolution in the name of a free press, of bureaus created for the purpose of containing rogue media outlets, and of triumphs and defeats in the pursuit of either factual news or a higher rating. Multimedia Journalism taught me that the media is a big world, and big worlds take no prisoners.
luv u dada
By: Alexandria Sellers
In 2013, Judge Ronald Lew’s decided that the famous batmobile deserved to have a copyright on it because it is indeed a comic character. The author of the famous comics, DC Comics was sewing Mark Towle, owner of Gotham Garage, stating that he was making replica bat mobile vehicles and selling them. This was a big problem because it infringed its copyright among with other things. The owner of the Gotham Garage was trying to argue that the bat mobile was just a car, nothing more. Yet that is not the case. The batmobile was a iconic car that represented the main character of the comics, the famous batman, therefore it is protected by copyright laws. I do agree with the judge’s decision. It was not like the batmobile was famous on its own. There would be no bat mobile without the hero batman who used the car in the stories to save the town. Since it is a representation of the main character it therefore should be protected.
By Armen Vardanian
Ethical issues are very complex in our society as they lack feasible boundaries in to comparisons to legal issues, which are more distinctly administered by laws, statutes and guidelines. Each individual outlines his or her moral issues based on the past experience, parental guidelines, early education, and personal sense of guilt, which is very difficult to outline. In addition, the individual sense of morality may change overtime, and lean to one way or other later.
This is especially true in media where the morality is governed by the people who own that particular media, and who are in power defining the precincts of such limitations. So it is not suppressing that today’s media crosses moral boundaries and reports issues that may be unethical to certain individuals, groups, nations, countries, or political affiliations. For example, is it ethical to report on natural calamities, where people die in the results of such disasters? Or, is it ethical to report on airplane, train, and car crashes. Many would argue that broadcasting such cases fall within the margins of news reporting. However, relatives of the victims may think otherwise; what is the reason for other people, sometimes around the world, to know on death of their loved ones. In the United States, the media from both sides of political spectrum (Liberal and Conservatives) feel that their views are more ethical than those from the opposite sides. Is it ethical to publicly attack an opponent in a personal manner? And is it ethical for the news media to report on such attacks? As different topics would continue dividing peoples’ opinion on variety of issue, media will remain unethical as well.
By: Karissa Louie
I feel that the media regarding their ethics today are not perfect and still have some major flaws such as only depicting news stories from a certain viewpoint and showing the public limited clips of situations to sway them to believe a certain way. In addition the media also tends to simplifying news stories in order to make it more attractive to viewers at home or stretching the truth. But in some ways the media is still upholding their ethics by protecting their sources and they are not censored by the government, allowing the media to be able to report the truth without being arrested.
by Alena Naiden
A journalist who lacks ethics ceases to be a journalist quite soon. However, the understanding of ethics is very subjective and can’t be limited to one view. Code of ethics is a solution that allows to establish rules and bring some order to the chaos of opinions. The only question is: should this code stay immutable as Kant’s categorical imperative, or should it evolve with constantly changing journalism?
At the beginning of printing media, printers were journalists, and being opinionated didn’t obstacle them from bringing news to the audience. Later, when the code of ethics appeared, news became divided from editorials. Today, the border between these two types of journalism is becoming more and more obscure again, and, honestly, I don’t think it is a bad thing.
Everything in the area of journalism (and not only there!) is heading toward integration; some old principles need to be improved and adjusted to the new world and demand. If the audience is seeking for “tasty” and “salty” opinionated texts instead of just facts, and if the concept of the first is not something immoral we should protect the audience from, why not to answer the demand? New methods of evaluation of these opinion pieces should be made, so they don’t turn into telling bold lie or conducting the information in tasteless or obscene way. Also, there definitely will be a problem, if the media in the U.S. stays so monopolized, and opinionated news pieces become propaganda of only one point of view, but this issue is real already and needs a solution, in my opinion. Otherwise, I think holding to the old principles and dogmas is not worthy; future will come, whether we are ready or not, so it is better to keep our minds open and ready to change.
My opinion was influenced and inspired by this particular article:
By Hoa Ha. Why does someone plagiarize or fabricate in today’s media? The answer is simple, to make it big or just the fact that it takes less time to paraphrase a story and they could make up a story that sounds so good it’ll obtain more views. This Media Ethics blog topic came at a time when new cases of plagiarizing and fabrication started to break the news. One of the most recent cases happened on the 12th of March. On the 12th of March, a famous music producer, Pharrell Williams was sued for copying the beat of a song. His hit song Blurred Lines in 2013 was sued for having a similar beat to Marvin Gayes Got to Give it Up made in 1977. There was also the incident that led to the suspension of NBC’s nightly news anchor, Brian Williams. Honestly it all comes down to money. The more viewers the station gets, the better their rating becomes. This leads to more money. Is this becoming a new thing make things up and copying to get more views? Television news has changed a lot since the last time I watched it. A couple of weeks ago I took my brother to go get a haircut and in the salon, they had on Fox news; this was on a Wednesday or Thursday around 5 a couple of weeks ago. On the news, there was a video that showed a man in Ireland attempting to break the passenger side window of a car with rocks.The passenger window wouldn’t break. So he then went to grab a brick off the floor and try to break the driver seat and as he tossed the brick with all his might, the brick bounced back and hit himself in the face. Back then, when I watched the news, there were no viral videos on the news, even if the news related to an attempted carjacking or crime. I feel the ethics in media today are so concentrated on the big stories, in order to obtain more viewers. This makes some stories less relative because of the continuous repeat of the headline on the news. For example on the day of the Ferguson Missouri killing of Micheal Brown. There was also a 19-year old boy that got killed, taking a hit of synthetic marijuana. This story was hard to find because when I typed in What happened on August, 9, 2014; the first six pages on Google were about the Micheal Brown shooting. I had to narrow it down by entering states at the end of August, 9, 2014. That was how I found the story about the 19-year old boy, that died from marijuana. That is how I feel about media now a days, all the news stations tend to compete with one another by showing the same news. Does that make any sense? If they want to compete with one another, why not show different news. This way viewers can skim through channels and stop, as they see something that interest them. I feel that we as journalist are the voice of people whose story doesn’t appear on the news because it apparently is less relevant. However, they are still important to learn about.
The status of ethics in today’s media seems to be gradually climbing downwards. Severely biased “news” stations with hidden agendas, reporters who completely fabricate stories for no good reason, ridiculous fashion trends that constantly shift to the next dumb thing people will spend thousands of dollars on to be up to date, social media cyber-bullying and kids putting way too much information for the world to see which in the end gives them bad reputations and potentially gets them in lots of trouble, vast amounts of internet users who want to see shocking and disturbing content put all over the internet, and false stories of celebrities and famous people dying so they can get likes on Facebook just to name a few things I think are a sure sign of a complete degradation in ethics in media across many forms. I am not sure what the solution to all these problems are but I assume it all starts with you. If you can try and keep a strong ethic whenever viewing, spreading, or adding to negative and abusive ways media gets used, slowly there can be a reform of some sort. Try to resist the urge to click on that link that stupid websites such as Buzzfeed put out to get your attention.
My view on the status of ethics in todays media is that it needs help. There seems to be no values or morals that are standing ground to the world as the population tunes in. Everything is sex, violence, profanity and vanity. There is never a message that is sent out about how to make the world a better place, or how one can make a difference in someone else’s life. It is constantly how we need more and more things to make us happy. The media is completely selfish. Giving what they know our flesh desire for and in return getting what it needs from us, views and influence and making us consumers.
BY Stephanie Andrada
This is a link to a picture that is using propaganda techniques to smear someone’s name and their image. The two propaganda techniques that are being used are Ad hominem and Appeal to authority. One one end his opponent is making his image look like he is only there to help the rich and not the poor also, he is attacking him as a person and not his arguments, on the other end the opponent is using his political power to say that he is a better politician than his opponent.
By Stephanie Lopez
A few propaganda techniques are utilized in this Pepsi ad: http://www.adweek.com/files/imagecache/node-detail/news_article/beyonce-pepsi-cart-01-2012.jpg
First, the ad uses the strategy of “beautiful people” and testimonial as it stars an extremely popular singer, Beyonce Knowles. Pepsi hired Beyonce as a way to show that even famous, attractive people drink their product. It’s a testimonial even without a specific quote because if people see someone they look up to drink this certain soda, they may feel the urge to go out and drink the same thing.
I believe it also uses the “glittering generality” technique. Although there are no actual phrases on the ad, other than the name of the product, it still lacks any substantial information. This might make the viewer just become familiar with the name brand and sparks curiosity for how it tastes.