Exercise 6.3: How Does a Kid Earn Money?
Never underestimate a kid, or you will have to regret!!!
It is a true thought for Kelsey Krueger, 11, a sixth-grader, one of 20 winners out of 75,000 nationwide in Oscar Mayer’s “Win the Ride of Your Life” contest. Her 100-word essay about multiple sclerosis helped her to reach a victory.
“I thought it was a good essay, but I didn’t really expect it to win,” she said.
Krueger entered the contest during the summer after watching a TV commercial. She is a student in Madison Elementary School, and likes to read Harry Potter with her father, Loren Krueger, a 44-year-old salesman for Cold Spring Granite. He was diagnosed with the autoimmune disease in 1998 and now gets around with the help of a motorized wheelchair.
This achievement brought Krueger two valuable prizes which were a visit from an Oscar Mayer Wienermobile, a 27-foot-long vehicle shaped like a hot dog, and a $5,000 donation to the National Multiple Sclerosis Society. Amazingly, Krueger used her time with the Wienermobile to raise even more money for the MS society.
“I thought it would be a great idea to use the Wienermobile to sell hot dogs for the MS Society,” she said.
At the end of the day, Krueger raised $1,923.37 from the sale of franks and root beer floats for $1 each at Cash Wise, and from donations for face painting, Wienerwhistles and bracelets. This isn’t Krueger’s only donation to the MS society. Since 2003 she has raised $9,346.37.
“We’re immensely proud of her,” said her mother, Teresa Krueger, a 44-year old nurse at St. Cloud Hospital.
During her ride, people on the street stared at her and her vehicle. There are totally six Wienermobiles. The 8-foot-wide Wienermobile has a Chevrolet chassis, seats six, has a “bun roof” and carpeting with condiment-splattered designs. This Wienermobile arrived from Madison, Wis., and was headed to Grand Rapids, Mich., after its stop in Waite Park. It has a Wisconsin license plate on the front that reads “YUMMY.” Among those who watched her were Gordon Ross and his wife, Melissa, who brought their two sons from Rice just to see the Wienermobile.
“They like cars. And all I’ve seen of the Wienermobile was on TV commercials,” said Gordon Ross, a 42 year-old Electrolux employee. Ross said he would not want a Wienermobile of his own: “I don’t have enough room for it, even though it’s definitely cool.”
“It’s a great marketing ploy for the company,” said Melissa Ross, who likes to eat her hot dog grilled.
Oscar Mayer organizing the contest Krueger took part in is actually a Kraft Foods brand name.
“Oscar Mayer is all about having fun and childlike innocence… and instilling those values in others every year,” said Eyra Dzakuma, a part of the Midwest trio from Oscar Mayer who drove the odd-looking vehicle to Minnesota and has a one-year contract to promote the company.
No wonder that Krueger was taking advantage of Wienermobile’s distinctions and Oscar Mayer entertaining activities to attract more people’s contributions to the MS society’s budget. At the end of the event, Krueger was already thinking about her next fund-raiser, a used-book sale at the St. Cloud Civic Center next weekend.
“I’m still surprised she won the contest but also at the drive she has,” Krueger’s father said. “She’s always thinking of new ways to raise money.”