First off the beautiful people fallacy is used as only caricatures of people are shown in pursuit of the drink coca-cola. It can be interpreted that one who drinks coca cola is more likely to be as beautiful as the women in pink are or as hard working as the dirty men. The goal would be to be perceived as such as well.

Also, the bandwagon fallacy is used a little bit when one actor starts running with his camel as fast as possible then we see that there are more actors in chase for the desired drink. In the end we see that in entirety the ad depicts the black and white fallacy in that the only drink to quench your thirst is soda versus say water.


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