Week 9: Propaganda in Advertising
By Caitlyn Nurnberg
The ad I chose was a Cover Girl advertisement that was showcasing their “Simply Ageless Makeup” featuring Ellen DeGeneres. The two types of propaganda that are used in this advertisement are ‘appeal to fear’, and ‘beautiful people’. It uses the appeal to fear because many people, generally women more so, are scared of looking older, and the ad is telling you that makeup will make you look youthful and beautiful. It uses ‘beautiful people’ because entire ad is centered around a celebrity, in this case Ellen DeGeneres, who is shown wearing the product and looking beautiful, and saying that this product works.