Week 9: Propaganda in Advertising
ADT: The technique that was used for the ADT commercial would be the appeal to fear. They’re basically telling the viewers that their house could have a burglar or even have their house caught on fire if they didn’t have this security system.
Google Search: The technique that was used for the Google search commercial would be appeal to emotions. The viewers would feel like their questions would have a simple solution by using Google search. Using Google search would make things so much easier, including learning how to say some phrases from a different language.