Week 9: Propaganda in Advertising

This ad by Cadillac uses both “Flag Waving” and “Transfer (Association)”. The ad mentions a lot of great things (such as Disney, Amazon, Wright Brothers, etc.) that have come out of American garages, and associates them with Cadillac cars, which are from American Garages like the many examples the ad has used. It is also a flag waving ad since it talks about the many great things to have come out of American Garages, implying that many of Cadillac’s compettitors aren’t that great since they aren’t from American Garages, which is patriotic.

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