Blog #8: Propaganda in Advertising

By: Karissa Louie

The advertisement I chose, is a good example of using “beautiful people” and “exaggeration” as a propaganda techniques.  The ad depicts a smiling cheerful and attractive woman.  She is advertising and promoting her foundation beauty product and her appearance depicts her with having perfect flawless skin.  This is a great example of the advertising technique- beautiful people.  A second technique is exaggeration.  In the advertisement, it reads “Concealer is the secret to the Universe”.  Of course, this is not true and it is a gross exaggeration in order to get people to buy the product.  It is also a fabrication and has no true meaning to the phrase, but it is appealing to customers because it hints that by using this product, you will have flawless skin and it will make you become more attractive.

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