Propaganda Techniques in Ads

By Stephanie Lopez
A few propaganda techniques are utilized in this Pepsi ad:
First, the ad uses the strategy of “beautiful people” and testimonial as it stars an extremely popular singer, Beyonce Knowles. Pepsi hired Beyonce as a way to show that even famous, attractive people drink their product. It’s a testimonial even without a specific quote because if people see someone they look up to drink this certain soda, they may feel the urge to go out and drink the same thing.
I believe it also uses the “glittering generality” technique. Although there are no actual phrases on the ad, other than the name of the product, it still lacks any substantial information. This might make the viewer just become familiar with the name brand and sparks curiosity for how it tastes.


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