By: Lyndsey Guida

This McDonalds ad uses the “bandwagon” technique because it is encouraging everyone to take part with them, in which they’ve served billions of people. They’re appealing to the masses who take part in their companies products.

Proactiv is a very common company that uses the “beautiful people” technique to represent their product. Proactiv is known for always using celebrities to display their “progress” with proactiv so other regular members of their audiences can look up to them and find it more believeable.


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