Propaganda in Advertising Cocacola advertisemen

Week 7: Propaganda in Advertising
Cocacola advertisement
By Pho Le
http://ralev.com/coca-cola-tv-advertisement/
This advertisement included virtue words because the word happiness is word in the value system of the target audience that produce a positive image,that’s the only word that most of the audience would focusing on. It also has bandwagon because it conveys audience to share their happiness with other people by drinking coke. It includes dictat because it makes the audience making the decision by using images and words to tell the audience to open the can bottle as they’re opening happiness.

Coca Cola TV Advertisement | Ralev.com Brand Design
This is a 30 sec. video spot, produced for a Coke TV advertisement competition. The music by our friends – Perfect Skies, the song is called Speechless.
ralev.com
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