Week 7: Propaganda in Advertising

By: Tony Phan


The ad I chose is one from WWII that tries to promote carpooling when driving. The poster says that when you are riding alone that you are riding with Hitler. One technique used was ‘black and white fallacy’, which presents two choice, either you are with them or with us. In this case, the choice was democracy and good, or communism/fascism and bad. Another propaganda technique used in this poster is exaggeration. If you are driving alone, you are not really driving with Hitler. At the time however, gas needed to be saved for the war effort, so carpooling was a means to do that and in turn would indirectly help with fighting Hitler. So by exaggerating, they are saying that not carpooling is just as bad as siding with Hitler.


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