Week 7: Propaganda in Advertising
Props to Propaganda
This advertisement is using the beautiful people technique by using happy families and happy people to fake the viewers to want what is shown through this advertisement. The viewers will want what the happy families have, a happy home and happy family, and also a nice car, which happens to be a Jeep Cherokee as well. This advertisement is using the bandwagon technique as well because most Americans want their military families to come from war. This particular commercial uses that want to persuade its viewers to want the Jeep Cherokee.