Week 7: Propaganda in Advertising

Week 7: Propaganda in Advertising

by Jadhalyn Le

Bandwagon

Beautiful People

In this image, celebrity Jessica Simpson is shown with clear, glowing skin, advertising a product. An acne treatment solution called “Proactiv” is quite well-known product, quite commonly advertised by attractive women with a few appearances of celebrities such as Katy Perry and Avril Lavigne. A technique in advertising is “Beautiful People”.  It suggests that if people were to use this product, they would also be happy as well as beautiful and appealing. Another technique is “Bandwagon”. This product is so excessively advertised. Many use and has heard of this product, making others want to join in and be on the winning-team of great looking skin.

https://media.licdn.com/mpr/mpr/shrinknp_400_400/p/5/005/07d/139/1d351e8.jpg

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About jaedae012

The more pens I have, the better.

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