Week 2-Business Aspect of the Media Is there really a choice in the Media?

By Celeste DiLullo

I believe we, as media consumers, have more choices on how we consume the media. Because of the expansion of the Internet and social media, we can feel like we have the world at our fingertips. Go into any search engine, type in what you’re looking for, and BOOM! You get hundreds, thousands, maybe even millions of results. With just a few simply keywords, you can be informed in mere seconds. In this way, the world has become more open to us, as we should try to be open to the world around us. While there are the huge companies that control certain aspects of the media, we’re still given the freedom to choose what information we take in and how we can interpret what’s given to us. Since we are given options, we should try and take advantage of what we can do in the media with every chance we get.

I don’t really believe anyone controls the media. While there are companies who can control the messages we receive from the media, there isn’t one person or company who has absolute power. The evidence I have for this is the Harambe outbreak. The killing of the lowland silverback guerrilla was discussed through various forms of media, yet it lacked proper control. People were outrage that the gorilla was shot for posing and/or being a threat to a kid who had fallen into the enclosure. I do not know the full situation at hand, but it was impossible to ignore when it was being referenced everywhere I went. But I doubt anyone could have know that the phenomenon around Harambe’s death would be considered a controversial topic.

This chapter allowed me to see how the media can be controlled by larger companies. However, I’ve always been skeptical of the media and its messages. Unless the media involved something or someone personal to me, I make it a habit to ignore the media or question the media.


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