Week 7: Advertising–Blog 6

Propaganda Today

by Celeste DiLullo

The ad I used is: Dove commercial

I think the Dove commercial uses the propaganda techniques of “Ad nauseam” and “Intentional Vagueness”. It uses “Ad nauseam” is which it repeats the pattern of showing women who are skinny, or showing images of models. With the constant exposure and the words that follow the ad, it makes the notion of being beautiful and that these products will work that much more believable. The nature of the ad can also cause “Intentional Vagueness”, which is where generalities are vague so the audience can make its own interpretation. The intention of the ad is to promote positive body image, or at least, get mothers to talk to their daughters about the media and women’s portrayal in the media.

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