Week 7: Propaganda in Advertising

By Esau Carpenter

In this ad by Donald Trump uses framing, labeling and slogans to express the corruption of the political system for his own political gain. He adds a negative connotation to everything he mentions has been done by the political establishment. For example he calls the establishment “failed” and “corrupt,” and calls our trade deals “disastrous.” He attacks the entirety of the American political system by referring to them by, and only by, the “political establishment.” In this way he is naming no one specific, so anyone listening can assign any identity they want to this “political establishment.” And last but not least he uses his slogan, “Make America Great Again.”


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