Week 7: Propaganda in Advertising

The Different Techniques

By: Daisy Ortega

The commercial I found interesting is the Doritos commercial that was shown during the Super Bowl 50. In this commercial, they use two different techniques; exaggeration and common man. Exaggeration is one of the techniques because a baby doesn’t actually move that much during an ultrasound, especially if it’s because of a Dorito. Also, you wouldn’t see a baby be in such a hurry to get out of the womb just to get a Dorito. Common Man is another one of the techniques because it’s just showing us a regular mom having an ultrasound while her husband next to her.

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