Week 7: Propaganda in Advertising

Advertising Techniques

Thomas Lin

Ad hominem: Attacking directly at the person rather than the arguments. In a debate when a one of the person cannot argue against the other person’s argument he/she uses ad hominem to attack the person directly.

Exaggeration:  Stretching out the truth by saying the product in the advertisement can do much more than what it normally can do but better and more effective.


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