Week 7 – Propaganda in Advertising

By Hope Weston

This advertisement seemed so flashy I just had to pick it. It uses “glittering generalities” asking if you want to lose weight and have more energy. It also uses “sex appeal” showing a thin woman looking at you, as if you will be her or she will want you if you use this diet pill. Also “half-truth” because it says FREE but you can clearly see the asterik marking it NOT free!

http://media.markethealth.com/bannerServer.php?type=image&ad_id=2280&aid=921069

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