Week 7 – Propaganda in Advertising
By Hope Weston
This advertisement seemed so flashy I just had to pick it. It uses “glittering generalities” asking if you want to lose weight and have more energy. It also uses “sex appeal” showing a thin woman looking at you, as if you will be her or she will want you if you use this diet pill. Also “half-truth” because it says FREE but you can clearly see the asterik marking it NOT free!