Week 7. Propaganda in advertising

by Dmitry Dolgopolov

I think a good example of an ad using the propaganda techniques is the Burger King’s “It’ll blow your mind away”.

I assume it uses the slogan technique. “It just tastes better”. Without doubt the promoters used exaggeration as a burger can’t “blow your mind away”. Also, with both of these sentences they use glittering generalities technique as they emotionally appeal without any concrete argument.

link: https://nataliecupac.wordpress.com/2014/03/21/burger-kings-super-seven-incher-itll-blow-your-mind-away-this-ad-definitely-does-but-for-all-the-wrong-reasons/

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