Week 7. Propaganda in advertising

by Dmitry Dolgopolov

I think a good example of an ad using the propaganda techniques is the Burger King’s “It’ll blow your mind away”.

I assume it uses the slogan technique. “It just tastes better”. Without doubt the promoters used exaggeration as a burger can’t “blow your mind away”. Also, with both of these sentences they use glittering generalities technique as they emotionally appeal without any concrete argument.

link: https://nataliecupac.wordpress.com/2014/03/21/burger-kings-super-seven-incher-itll-blow-your-mind-away-this-ad-definitely-does-but-for-all-the-wrong-reasons/


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: