Week 7. Propaganda in advertising
by Dmitry Dolgopolov
I think a good example of an ad using the propaganda techniques is the Burger King’s “It’ll blow your mind away”.
I assume it uses the slogan technique. “It just tastes better”. Without doubt the promoters used exaggeration as a burger can’t “blow your mind away”. Also, with both of these sentences they use glittering generalities technique as they emotionally appeal without any concrete argument.