Advertisement and Propaganda Research
by Khalil Bourgoub
I found a Nike ad called Unlimited You and it uses many propaganda techniques such as Beautiful People and Exaggeration. They used the Beautiful People technique by getting many professional athletes that are all sponsored by Nike to “demonstrate” how Nike can really push you to the limits of your sport. This technique works really well with the other technique they used : Exaggeration. Making every professional perform inhuman things correlating with the sports that they play made for a very exaggerated outcome if you bought Nike product.
Nike ad: https://www.youtube.com/watch?v=VEX7KhIA3bU