Propaganda in Advertising

Lindsey Lopez

http://www.takepart.com/article/2013/09/05/offensive-ads-body-shame

This ad uses the appeal to fear which is a type of propaganda that creates anxiety or panic in people who do not consume the product.  In this ad, Peta is trying to make people fearful that if they continue to eat meat, then they will become fat.  Transferring, or association, is also apparent in this ad by the fact that the ad uses the words “whale” and “blubber,” which are words commonly used to describe people who are over weight,  negatively to discredit the consumption of animal products.  The ad  implies the ideas that fat people always consume meat and vegetarians are always skinny there by promoting vegetarianism.